At Chicago's Leo Burnett advertising agency, he helped create the successful, long-running "Dependability" campaign for Maytag Appliances.

Using PR alone, Kaiser successfully introduced a new Swiss food supplement into the US. Stories placed with UPI, AP, CNN – and an entire Geraldo Show devoted to the product – helped push first year sales past $16 million.

Kaiser has developed and managed advertising and public relations plans for some 85 companies, large and small.

While president/creative director of an award-winning Chicago marketing and advertising company, Kaiser directed a team of specialists providing advertising, marketing and PR counsel to other ad agencies as well as clients in wholesale travel, real estate development, fast-food franchising, auto retailing, manufacturing, insurance, banking, electronics, and health care.

He developed advertising campaigns which profitably introduced Procter & Gamble's Safeguard Soap and Kellogg's MiniWheat Cereal.

His "Operation Helping Hand" advertising campaign helped increase Kellogg's Mink Feed sales 43 percent in an otherwise flat market.

At New York's Young & Rubicam, Kaiser's print campaign for General Electric's Home Entertainment Division consistently achieved Starch readership scores four times average.

He created Grayco's most successful direct mail package ever, tripling normal results for Gulf, Mobil, World Book and other major mailers.

Over his career, Kaiser has developed outstanding company house organs, newsletters and publications. Working as a consultant, his innovative design and editorial direction took a Key West weekly newspaper from losing $280,000 a year to break-even in six weeks. He has directed design and editorial formats for three magazine startups.

Kaiser is a graduate of DePauw University with First-Degree Honours from the University of Edinburgh in Scotland. He taught copywriting and advertising strategy at Chicago's Columbia College, and is a member of Sigma Delta Chi, National Honorary Professional Journalism Society and the National Society of Newspaper Columnists.

He and his wife, Carolyn, have traveled extensively for USAID teaching advertising and marketing to marketers in emerging nations including Poland and Russia.