Marcom Library

Below are marketing communications articles and ideas, some of which we hope you can use. Some are from the Internet. Authors are credited when known.

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NEWSLETTER MARKETING

WRITING COPY

Writing Effective E-mail Copy

8 Important E-mail Copy Tips

50 Greatest Headlines Ever Written

Writing and Testing Headlines for Better Business

To HTML or Not to HTML E-mail Copy

Here's A Good Way to Name a Product

INTERNET MARKETING

How to Capture Your Visitors' Attention Fast

3 Pillars of Successful Online Marketing

10 Effective Ways to Boost Banner Click-Through

E-mail Marketing: Doing it Right and Getting Results

15 Tips for Writing Internet DM That Work

Looks Count, But Honest Presentation Matters More

ADVERTISE TO THE RICH SENIOR MARKET. EFFECTIVELY.

Secrets of Successfully Advertise to Seniors

10 Commandments of Selling to Seniors

EXHIBITS AND SHOWS

Big Mistakes Exhibitors Make, and How to Avoid Them

How to Get People to Remember What You Say

21 Ways to Attract and Keep Serious Buyers at Your Exhibit

PUBLIC RELATIONS

How to Foolproof Yourself from a Reporter

How to Write a Press Release. The Basics


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CLICK HERE!


MARKETING...

The trick is to know that marketing is not about selling.

IT'S ALL
ABOUT BUYING!

We marry that view with the experience and savvy that makes creative ideas work both effectively and efficiently.

Big ideas get big results. For less media investment. According to independent readership studies, KCI ads pull two to six times more readers per dollar invested than the average.

That's like getting an ad for 1/2 to 1/6th the price.

That's what an experienced communicator / copywriter can do for you.

That's what Frank Kaiser will do for you! 

That's a promise.

*Consider getting a confidential communications audit.

This professional evaluation could triple the bottom-line effects of your advertising budget. Our audits have for others.

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KAISER COMMUNICATIONS INC.
Since 1985 • Call Frank Kaiser • 727.726.0066