Get noticed. Get read. Get the sale. Here's how.
First, know that one in three direct mail pieces is thrown away without opening.

And, on average, about one in a hundred actually orders from a mailing.

You get in that one percentile that gets the sale by knowing your customer and writing to her needs and emotions. Then, as they say, test, test, test.

Test your lists. Test your offer. Test your price. And never forget to write clearly, personally and with feeling.

Entertain.
We write letters that gain orders, win leads, raise funds, and move minds.
Kaiser created Grayco's most successful direct mail package ever, tripling normal results for Gulf Oil, Mobil, World Book and other major mailers. For this package, he was awarded direct marketing's highest commendation for effectiveness in direct mail.
Client: EXPERT SOFTWARE
 Headline: Expert's Ingenious "Bon Voyage Bundle"

Challenge: Sell a travel planner in highly competitive market.

Big Idea: This very personal four-page letter from Expert's president tells the reader all about how his (made-up) family uses the software, including humorous conflicts of use.

The letter is nothing fancy. But the narrative gets the reader's immediate interest, then pulls her through to the sale.

Bottom Line: Pulled almost three times the average sales from similar direct-mail packages.

TIP: December is the best month if you are using direct marketing to sell products in the fields of health, business, finance, hobbies, entertainment, home interests, cultural reading, and children's products. This has been true for 18 years.
Expert Software's Direct Mail Manager says,

"KCI works hard to find just the right approach to reach our customers. Kaiser's quick, yet thorough. You won't get half-baked ideas from him.

He takes a selling concept and follows it all the way.

In each letter Kaiser has done for us, he's woven an intriguing story around our products. His stories are powerful selling tools.

They're also quite funny, when appropriate. Basically, his copy not only works, but is a real pleasure to read."

AT RIGHT>>>>>

Sometimes the type tells the story. This letter to cardiologists about a new catheter that bends better than any other — an important benefit — tells the story by bending the first sentence. Result: More reply forms returned inviting sales calls than any comparable direct mail letter.
KAISER COMMUNICATIONS INC.
Since 1985 • Call Frank Kaiser • 727.726.0066