Kaiser's work with the high-end computer accounting application, Accountant Inc. proves the point.

Working with top management, KCI wrote the documentation for both Windows and Macintosh, wrote and produced a monthly user newsletter, created advertising and media plans, print, direct mail, collateral, PR – even speeches and special events.

There's no area of communications to which Kaiser can't add value. No matter how technical. No matter the niche.

KCI's fees are fair. We often work on a project basis for one-third up front, one-third when creative is approved and the final third upon delivery of the produced project. Kaiser provides fast, discrete service with no excuses, no unpleasant surprises. All work is accompanied by a focused creative strategy.

Subhead: Inside: Six real companies tell how Accountant, inc. helps keep them growing strong.

Challenge: Accountant Inc. is a top-level accounting program. It is capable of performing many more important tasks than the more popular Quick Books and MYOB. But it is much more expensive, with a longer learning curve.

Big Idea: In a colorful, easy-to-read 24-page brochure, customers tell their firsthand stories of a variety of actual businesses who have made and saved money by using the more advanced Accountant, Inc. This is believable customer testimonial advertising at its best.

Bottom Line: Accountant, Inc. was bought by larger conglomerate, it is said, largely initiated of this brochure.