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Image Description:
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Headline: Wearing too many hats these days?
Challenge: To get overworked catheter lab supervisors to install Cordis software which gives advantage to Cordis products.
Big Idea: All lab chiefs feel they're overworked. This graphically demonstrates all the different jobs done with different hats.
Inside this eight-page brochure, the Cordis software wears the hats for "immediate, efficient, cost-saving management."
Bottom Line: The reader's immediate identification with the lady in the brochure pushed quick action on the software and long-term relationship building.
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