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Headline: Sometimes control isn't the main thing. It's the only thing.
Subhead: Sometimes you don't know what's required until you're in.
Challenge: Cardiologists are concerned about not knowing which angioplasty tool to use until they're actually in the patient.
New technology, thoroughly explained and demonstrated here, provides the needed knowledge, control and dependability.
Big Idea: Cardiologists identify, both emotionally and cognitively, with idea of skilled golfer.
Bottom Line: Initial sales far surpass goals.
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