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Image Description:
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Headline: Expect to sell those things?
Captions: Mrs. Kaiser plucked here. Little Jimmy thumped it here. Mrs. Solomon squeezed here.
Stockboy nibbled about here.
Copy: Next time, sell them with Atlantic's clear, fog-free PVC Packaging Film. Keeps curious hands off, freshness and sales appeal in.
Big Idea: Again, simplicity. The story's told by the time the produce manager reader gets to the headline. A strong, simple idea, presented with respect for the reader.
Bottom Line: This Progressive Grocer ad was "read most" 830% more than the average ad for that issue. And it sold lots of PVC as well.
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