As a former newspaper and magazine editor, Frank Kaiser knows what gets published and what's trashed. We get you published.

Today, PR's duty is nothing less than to gain share of market and increase sales. It's definitely an important part of any marketing mix.

Sometimes, PR is the primary marketing tool. Click, and see what we mean.

Here are some of the elements we used in the effective F3 Forms Software press kit:

• Open Letter to the Editor from the company president.
  
• Journalist's Fact Sheet with solid, usable information on the company, bios of its people.
  
  
• An Overview of the product category, its history and the steps leading to the company's product, detailed explanation of how the product works, a list of customers, and a look at the company's future.
  
  
• A Journalist's Guide to the company's products, services and support.
  
  
• Perception vs. Reality sheet to break myths.
  
  
• Fabulous Form Facts to help journalists add interesting facts to a rather boring subject.
  
  
• Success Story/Motorola and others, spelling out the who, what, where, when, why, a customer quote and the story itself.
  
  
• Ads, spec sheets and other materials pertinent to the articles you want written. Neatness counts.
  
  
• Useful Phone Numbers for Journalists, including private numbers and beepers.