You've discovered there's money to be made in markets beyond 18 - 49. Now what?

There are 79 million Americans age 50 and over. It's the richest, most eager market around, yet most everyone ignores it.
We'll help you get through the age maze.
Did you know...
  • Travel ranks among the top leisure activities for men and women over 50.
  • Mature vacationers travel more frequently than any other age group and stay longer.
  • Seniors spend 74 percent more on a typical vacation than 18- to 49-year-olds.
  • Seniors account for 80% of all luxury travel.
  • They buy 48% of luxury cars, 41% of all new cars and trucks.
  • Seniors account for 77% of prescription drug sales and 61% of over-the counter drug sales.
  • Seniors are the most affluent of any age segment, controlling three-fourths of all US wealth. They wield $1.7 trillion in annual buying power.

      * See the full report here.
Everything you thought about the senior market is wrong!.

At the Sept. 4, 2002 hearing before the U.S. Senate Special Committee on Aging called "The Image of Aging in Media and Marketing," Robert Snyder, senior partner at J. Walter Thompson said advertisers commonly misunderstand their target market's core beliefs and values, factors that can underlie the appeal of a product to people of different ages.
We tame marketing and creative tornadoes.
The result is "stereotypical communication." Communication that misses the mark often bordering on ageism.

"Laughing at and stereotyping older Americans appears to be tolerated by many industries in ways that would never be allowed for any other group in our country," Snyder said.

Take this short quiz.

1. Seniors are set in their ways. True or false?

2. Seniors are averse to new ideas. True or false?

3. That the Internet is age blind is a big reason seniors love to surf. True or false?

4. Seniors, as a group, are sickly and poor. True or false?

5. Fear is a good motivator for seniors. True or false?

6. Seniors tend to be more trusting than other age groups. True or false?

1. False. Older consumers think in a far more nuanced manner and see more shades of gray, whereas younger consumers see the world more in black and white.

2. False. Seniors are no more afraid of new ideas and products than anyone else. Some are. Some aren't.

3. True. Although seniors prefer sites that have larger type, plenty of color, and subject matter oriented to their age group, as most site are age blind, at least they're not talking down to those over 50.

4. False, of course. Yet you'd be surprised how many marketers ignore the senior market because they believe the ancient stereotype.

5. False. Older seniors may be more fearful than others, but fear used as a motivator in advertising not only wastes the advertiser's money, using fear can severely damage his brand with seniors.

6. False. Seniors are "from Missouri." They've been around the block and know that lies lurk everywhere. That's why it's usually a good idea to guarantee your product or service, money back, no ifs, ands or buts.

* See Kaiser's "10 Commandments for Selling to Seniors HERE.
See Kaiser's "Secrets of Selling to Seniors" and "5 Myths That Kill Senior Market Sales" HERE
Let Frank Kaiser show you how to effectively and efficiently reach and sell your product or service to seniors.

Let us show you how to adapt your current marketing materials, Website, marketing and media plans to include profiting from today's huge senior market. Call Frank today at 727.726.0066.
Kaiser "tames" your senior market boogymen and puts you on the road to profit from 79 million customers you never talked to before.
KAISER COMMUNICATIONS INC.
Since 1985 • Call Frank Kaiser 727.726.0066